Pizza Asteroid Project 

I designed some collateral pieces for my client, Pizza Asteroid. Pizza Asteroid is a hip new pizza restaurant that specializes in giving customers an out of this world experience while enjoying delicious food. I previously designed a business card for this client and have now designed three more pieces for them.

 

Step 1 - Research

Upon my research, I found that Pizza Asteroid's target audience are mainly young people and families. Pizza Asteroid wants to update their look to be fresh and exciting. Their goal is to be the new hangout spot everyone will be talking about.

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Step 2 - Building Upon a Previous Piece

Since I had already completed Pizza Asteroid's business card design, it was important for me to ensure the Facebook banner, pizza box, and menu all fit within the same appearance.

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Step 3 - Choosing Colors and Fonts

For Pizza Asteroid, I wanted to ensure the colors and fonts I chose for each piece resembled outer space by using dark blue and white. Bright colors such as orange or yellow really pop off the page and coincide with their logo. Loose and carefree fonts give off that sense of playfulness and fun. 

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Step 4 - Selecting Images

The final step in my process is selecting images. I always prioritize using images that are from free use websites such as Pixabay or Unsplash. When looking through the wide range of images on these websites, I wanted to select images of food that matches the type of food Pizza Restauraunt would serve.